![]() “Zoie Lam’s core value is positivity and she celebrates and encourages ambiguity and fluidity through her art. “At New Balance, we believe that product can be purposeful in driving positive change and creating healthy dialog,” says Kristen Mackenzie, Sr. Her genderless characters are quirky and kindhearted exemplifying warmth and empathy and underline our belief that everybody is welcome, no matter how you identify. The footwear and apparel introduce original designs by Zoie that are emblematic of happiness and optimism. I nspired by the global LGBTQIA+ community and rooted in vibrancy and playfulness, the 2021 PRIDE collection features art by queer Hong Kong visual artist, Zoie Lam. NEW BALANCE STEPS INTO PRIDE WITH 2021 SIGNATURE PROGRAM ANDīoston, MA (June 1, 2021) – Today, global athletic leader New Balance introduced its latest initiatives in commemoration of Pride 2021, entitled “Everybody’s Welcome,” which include a collection of footwear and apparel, a short film dedicated to telling the story of the Front Runners New York Pride Run and continued support of GLSEN’s relaunch of their Changing the Game program, designed to create safer school environments for all K-12 LGBTQ+ athletes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |